CJ FIala

Senior Copywriter & Creative Content

I work with authentic and motivated brands and businesses who want to harness the awesome power of storytelling.

CJ Atkinson Senior Copywriter

© CJ Fiala. Photography by Isla Mathieson Photos. All rights reserved.

About

I've worked across a wide range of verticals, including high-end hospitality, health and wellness, and business. This work has ranged in business size from entrepreneurs with small businesses to thriving businesses and luxury brands.

・ Established processes and brand guidelines for content calendars, content creation, and content strategy, leading to a more efficient copywriting process.
・SEO keyword optimization and SEO campaigns that have increased organic traffic by 127%, and regularly sees pages appearing on Page 1 of Google searches
・PR and Editorial collaboration, sharing information, resources, and content with in-house teams and agency PR companies
・Long-form content and eBooks, especially within the SaaS market - detailing best practices, theory, and actionable insights
・Digital communications across all platforms - from email newsletter campaigns that saw spikes in subscribers from 8332 to over 10000 in the first quarter, to establishing online communities across social media (primarily Instagram and Facebook)
・Creative direction and visual curating, as well as cross-collaboration with design and marketing teams

TOOLKIT

・CMS: Wordpress, Hubspot, Convertkit, Hootsuite, Buffer, Mailchimp
・Visuals: Adobe Creative Suite (including Lightroom and Photoshop), Canva
・Project Management: Basecamp, Trello
・Writing: Microsoft Office and Google suite
・Other: Slack, Acrobat (pdf manipulation)
・Languages: Basic HTML & CSS

Branding

The Cleveland Arms

In 2014, when businesswoman and entrepreneur Maria Tamander bought The Cleveland Arms, it wasn’t just the physical building that needed a total overhaul.

Together, we envisioned the tone and direction of The Cleveland Arms to bring it into the 21st century.

I was responsible for:
All visual and creative branding and assets, including the tagline "Paddington's Local Since 1852"All visuals and art direction, including social mediaPR, brand, and influencer collaboration and event managementEmail and community management and outreachGhostwriting for interviews and press, including in print (features include The Times supplement, the Financial Times, Forbes, Conde Nast Traveler, and Harper's Bazaar)

Hülgeranna Hamlet

On the island of Saaremaa in Estonia lies Hülgeranna Hamlet, a creative retreat for those who want a return to a slower pace of life.

This family home is now an idyllic space for visitors to step away from the hustle and bustle of city life in the untapped beauty of the Vilsandi National Park.

I was responsible for:
All visual and creative branding and assets, including the tagline "Welcome to Seal Beach"All visuals and art direction, including establishing a social media presence (Instagram and Facebook)Building an initial press deckProviding information and press releases (featured in Visit Saaremaa, 2020)Business outreach & strategy brainstorming

Plum Guide Journal

In the days when Plum Guide was the luxury Airbnb choice for London, and looking to expand into Paris and Milan, I was commissioned to boost the internal links for the website through 300 blog posts.

Responsible for 20 freelance writers, and working directly alongside the design and marketing teams, I was responsible for:

SEO Keyword research (SEMrush)Article commissioningEditing and providing a consistent tone of voiceEnsuring formatting and final QC of all live pieces

Contact

For the easiest way to get In touch with me, please reach out through LinkedIn or send me a message.

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